Print On Demand

Digital technology is not going away. We might as well get used to it.

Never, in the history of mankind, has collective human perception and acceptance been fully on board with the latest technology at its outset. Distrust and skepticism, along with the deeply embedded first response of resistance to change holds at bay the best most profound innovations far longer than necessary. Sometimes it even takes the passing of two or more generations to finally embrace what is new. Many times resistence to innovation is simply a matter of economics especially if it threatens to interrupt business as usual. But change, whether good or not so good, does finally occur and business systems that cannot or will not adapt do finally go the way of the dinosaur, the remnants of which are then collected for viewing in museums.

Digital printing and photography both fall into the the newest technology catagory to threaten the established/accepted systems. But regardless of the slow rise to acceptibility, it cannot be denied that the time has come, and publishers just like photographers who have had vision, ignoring the nay-sayers and the disrespect, plodding quietly forward, understand the undeniable advantages - especially in regards to business as usual.

When I was four years old, I would sit for hours staring at the pages of a book, willing the words to speak to me. I don't recall the moment I first began to read, I only know that I have never gotten over it. -- April S Fields